Royal & Awesome Press Centre

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Press Releases

To help keep the you ‘in the know’ about all things Awesome, below are a couple of our most recent press releases.

72. Royal & Awesome Paints Pumpherston

Pumpherston became the most dazzling golf club in Scotland recently after Royal & Awesome kitted out more than 150 golfers playing for the chance to win a trip to the US Masters 2016...


71. Royal & Awesome adds colour to Foremost Golf: Click & Collect

Royal & Awesome has enhanced its position in the UK golf retail market after starting an eye-catching relationship with Foremost Golf’s Click & Collect website...


70. Amateur golfer shows Awesome drive to break World Record

Amateur London golfer Roger Southam is to endure another gruelling test of stamina as he attempts to break the Guinness World Record for the most holes played in 12 hours – challenging the current record of 221...


69. Free 'Awesomes' for all if a Scot wins the Open 2015

Scotland’s funkiest golf clothing brand, Royal & Awesome (R&A), is celebrating its Scottish heritage by literally offering a ‘free-for-all’ if a Scottish player wins the Open Championship 2015. The spectacular golf brand has agreed to refund all web orders placed on Thursday, July 16, and Friday, July 17, if a Scot manages to take home the famous Claret Jug...


68. Get Likes. Drive Engagement. Be Awesome.

Royal & Awesome's Brand Director, Graeme Smeaton, was recently asked by Facebook to talk at its ‘Boost Your Business’ conference about how R&A has built a worldwide following on the social network boasting more than 170,000 golfers and recorded global success...


67. The Awesome boys are back in town

The team behind Scotland’s funkiest golf clothing brand, Royal & Awesome (R&A), is returning to its home town of Gullane for the Scottish Open 2015 (July 9-12) to celebrate its three-year anniversary – and will be dressing up a local pub to kick off the party...


66. Awesome antics land trashed golfer in a hole

What’s worse than getting your ball stuck in a bunker while playing golf? How about getting your head stuck in a bin, like Dave Sayers...


65. Royal & Awesome sets the pace with British SpeedGolf

Royal & Awesome added some sparkle to the second Sparks Longest Golf Day Challenge, at Fulwell GC, Twickenham, which saw golfers raise more than £10,000 for the children’s medical research charity...


64. Royal & Awesome sets the pace with British SpeedGolf

Royal & Awesome, has been quick off the starting blocks to add a dash of colour to the 2015 British Open Speedgolf Championship. The challenge, which combines a golfer’s running pace with their ability to quickly and accurately play their shots, will take place on August 16, at Dale Hill GC, in East Sussex – and a Speedgolf taster session will be staged on June 29, also at Dale Hill...


63. Royal & Awesome adds colour to Direct Golf

Royal & Awesome has enhanced its position in the UK golf retail market after forging an exciting new partnership with Direct Golf. The colourful, funky brand – launched in 2012 – is now available on the retail giant’s e-commerce site and in five of its stores across the country, and has enjoyed a hugely successful first month...


62. Pleasington golfer flies to the rescue

A lady club captain will be whizzing around Lancashire for charity, after pledging to play one hole of golf on 18 different courses in one day...


61. John Hartson kicks off colourful 'Know Your Balls' campaign

Celtic legend John Hartson was joined by a number of his footballing chums to kick off his new testicular cancer awareness campaign. The former striker – who fought a life-threatening battle with the disease in 2009 – teed off the ‘Know Your Balls!’ drive at his charity’s annual golf day...


60. Bright Colours; Bright Retail Prospects

When you’re in an area where you run the risk of being hit by small, hard, white spheres at high velocity, it’s safe to assume that standing out is a good idea. Maybe this explains the indelible mark left by Greg Norman with his straw hats, or, more recently, the anti-country club colours, flat-billed caps and wild hair of Rickie Fowler. Either way, golf club managers across the continent would struggle to deny the burgeoning presence of bright colours across the fairways and this has far from reached its zenith...


59. Akabusi Sparks Awesome Charity SpeedGolf Challenge

Former World, European and Commonwealth Games champion Kriss Akabusi was quick off the starting blocks to help children’s medical research charity Sparks and funky clothing brand Royal & Awesome sound the gun for the inaugural Sparks SpeedGolf Challenge...


58. Golfers set to Sparkle at Awesome Endurance Fundraisers

Scotland’s funkiest clothing brand, Royal & Awesome, has teamed up with Sparks for the second successive year to add a dash of colour to the charity’s awesome golf challenges. Last year’s events saw a number of dazzlingly dressed golfers raise more than £20,000 for the children’s medical research charity and the buzz has carried over into 2015...


57. Kirkpatrick wins by a crumb at British Bread Golf Open

Surrey-based charity, Creative Youth, raised some serious dough when it held the British Bread Golf Open on the River Thames at Kingston, Surrey. Supported by Scotland’s funkiest golf clothing brand, Royal & Awesome, the event saw members of the public donate £5 to charity and try to hit three dough balls into a floating golf hole, with the title of World Bread Golf champion up for grabs. And it raised almost £1000 for the charity...


56. Paddy Par! is great craic for St Patrick's Day

Scotland’s funkiest golf clothing brand, Royal & Awesome, is ready for a rousing St Patrick’s Day with its green, black and white shamrock-pattern ‘Paddy Par!’ golf trousers...


55. Royal & Awesome Adds Some Colour to the Hartson Charity Launch

John Hartson was joined by a number of his footballing buddies to launch the former Celtic star’s charity golf shootout in support of the fight against testicular cancer...


54. Ahoy There! Royal & Awesome sets sail with Brittany Ferries

Scotland’s funky golf clothing brand Royal & Awesome is looking ship-shape after partnering with Brittany Ferries, to launch a competition featuring fantastic prizes from both parties...


52. Skort in the act...

Believe it or not, but it’s 17 years since the Spice Girls’ Geri Halliwell sported ‘that’ Union Jack dress at the BRIT Awards. But fairways up and down the country will be spiced up after Royal & Awesome, Scotland’s dazzling golf apparel brand, launched a similar look in its spring 2015 women’s collection...


51. Bermuda Trophy Competitors in the Pink

Competitors in this year’s fifth annual Women & Golf Bermuda Trophy were in the pink on the holiday island thanks to Royal & Awesome...


50. Royal & Awesome On Course to help service charity on 2015

Royal & Awesome, Scotland’s dazzling golf clothing brand, is On Course to help injured Service personnel and veterans after agreeing to support a nationwide charitable foundation in 2015...


49. Royal & Awesome will continue to Spark in 2015

Royal & Awesome, Scotland’s dazzling golf clothing brand, is gearing up for another fun-packed year of fundraising after extending its relationship with leading children’s medical research charity Sparks...


48. Awesome Retailer Award goes to Salter

Having started with an order of just six pairs of trousers, Jonathan Salters’ proactive approach with Scotland’s brightest clothing brand, Royal & Awesome, enabkled him to sell more than £10,000 worth of clothing and clinch the title of Europe’s ‘Most Awesome Retailer’...


46. Royal & Awesome go 'Back to the Fuchsia' with 2015 designs

“I name these strides …” Fans of Scotland’s funkiest golf clothing brand, Royal & Awesome, inundated the company’s Facebook page with suggestions of names for its five new trouser designs...


45. R&A Celebrates Successful Harrogate Show

Royal & Awesome, Scotland’s most dazzling golf clothing brand, is celebrating a hugely successful debut at The Golf Show by extending their bumper selection of trade show offers until the end of October...


44. Royal & Awesome flags up Facebook naming opportunity for Summer range

Fashion-conscious golfers now have an opportunity to prove just how bright they are, after Royal & Awesome, the UK’s funkiest golf clothing brand, appealed for names for its five new designs which will be available in March 2015...


43. Swingers Partnership

Swingers has transformed a 7,000sqft Shoreditch warehouse into an awesome nine-hole golf course, complete with clubhouse, and staff don the fabulous Royal & Awesome attire, offering drinks, award-winning street food, and, of course, crazy golf...


42. Royal & Awesome to celebrate bumper year with trade offers at Harrogate Golf Show

Royal & Awesome, Scotland’s most dazzling golf clothing brand, is set to celebrate another bumper year of sales by bringing a host of awesome trade deals and excitement to The Golf Show, Harrogate...


41. Roll Up! Prove yourself with a slice of the action at British Bread Golf Open

Royal & Awesome, Scotland’s most dazzling golf clothing brand, is set to celebrate another bumper year of sales by bringing a host of awesome trade deals and excitement to The Golf Show, Harrogate...


37. Prize on offer for Awesome retailers

Royal & Awesome, Scotland’s brightest and funkiest golf clothing company has launched a new competition to find the ‘Most Awesome’ retailer of their clothing in Europe...


36. Royal & Awesome build on social media success with Tricky Competitions

Scotland’s spectacular golf clothing brand Royal & Awesome has attracted thousands of golf fans to its Facebook page following the launch of the ‘Tricky Series’ featuring trick-shot specialist Rob Brown...


35. Fulwell's full of colour as Royal & Awesome helps raise £20,000 for Sparks Charity

Royal & Awesome – Scotland’s dazzling golf clothing brand – added a touch of sparkle to a 72-hole event at Fulwell GC, Twickenham, as golfers raised more than £20,000 for the children’s medical research charity, Sparks...


34. 24 hour, 4-Country Golf Challenge Completed!

An amateur London golfer endured a gruelling test of stamina and patience as he completed 18 holes in England, Wales, Scotland and Northern Ireland – travelling 1,200 miles in less than 18 hours on Tuesday (June 17) to raise money for Sparks, the Children’s Medical Research Charity...


33. Tricky Rob Series Launch

Scotland’s spectacular golf clothing brand, Royal & Awesome, have again joined forces with trick-shot specialist Rob Brown – to introduce the Royal & Awesome Tricky Series...


32. 24 hour, 4-Country Golf Challenge Attempt

An amateur London golfer is to endure a gruelling test of stamina as he attempts to complete 18 holes in England, Wales, Scotland and Northern Ireland – travelling 1200 miles in less than 24 hours on Tuesday, June 17...


31. UK FootGolf Partnership

Royal & Awesome, has become the official clothing partner for UK FootGolf, the official governing body for FootGolf in the UK – a partnership sure to add some colour to the new craze sweeping across the UK...


30. Sparks Charity Golf

Golfers participating in a fundraising 72-hole golfing marathon at Fulwell GC, in June, will be able to add a dash of colour after Royal & Awesome – Scotland’s spectacular golf clothing brand – teamed up with organiser Sparks, the children’s medical research charity...


29. Paddy Par! design on sale just in time for St Patrick's Day

Royal & Awesome, the eye-catching Scottish golf clothing brand, have released a shamrock-based design just in time for St Patrick’s Day as part of its recently launched 2014 range...


28. Royal & Awesome unveils dazzling new range

Royal & Awesome, the eye-catching Scottish golf clothing brand, has launched its new range of designs for the 2014 season – all inspired and named by fans of the range...


27. Royal & Awesome and TopGolf announce partnership

Scotland’s dazzling golf clothing brand, Royal & Awesome, has teamed up with TopGolf UK to implement a vibrant campaign that seeks to make golf more appealing to a modern audience...


26. 100k Facebook Fans

Royal & Awesome is not just Scotland’s most talked-about clothing brand, it’s officially the most ‘liked’, after notching up its 100,000th fan on Facebook, the world’s largest social network...


23. Sparks Announcement

Scotland’s spectacular golf clothing brand, Royal & Awesome, is helping to put some sparkle into the charity Sparks’ new golf challenge...


22. GTOC Deal Extended

Scotland’s most spectacular golf clothing brand, Royal & Awesome, is extending its offer of free apparel to golf travel organisers, after a successful giveaway in 2013...


21. JS International

Scotland’s most spectacular golf clothing brand, Royal & Awesome, has signed a landmark agreement with distributor JS International – which will see its dazzling designs launched throughout Europe for the first time...


20. Christmas 2013

Famous for its dazzling designs, Royal & Awesome, the eye-catching Scottish golf clothing brand, is calling for all golfers to brighten up their golf wardrobe ready for 2014 with a range of spectacular Christmas gift ideas...


19. Breakthrough Breast Cancer

Scotland’s spectacular golf clothing brand, Royal & Awesome has teamed up with Breakthrough Breast Cancer to offer free ladies clothing to charity day organisers this autumn, winter and throughout the 2014 season...


18. Extended Opening Offer

Scotland’s most spectacular golf clothing brand, Royal & Awesome, has extended its popular ‘opening offer’ for golf retailers across the UK, following a series of successful campaigns by retail partners this summer...


17. Extended Opening Offer

Scotland’s most spectacular golf clothing brand, Royal & Awesome, has extended its popular ‘opening offer’ for golf retailers across the UK, following a series of successful campaigns by retail partners this summer...


17. Extended Opening Offer

Scotland’s most spectacular golf clothing brand, Royal & Awesome, has extended its popular ‘opening offer’ for golf retailers across the UK, following a series of successful campaigns by retail partners this summer...


16. GTOC

Scotland’s most spectacular golf clothing brand, Royal & Awesome, is putting the ‘shorts’ in ‘short break’ after offering free apparel to golf travel organisers...


15. Awesome McNicol Scottish Open

Scottish golf professional Katy McNicol, who is sponsored by Scotland’s most spectacular golf clothing brand Royal & Awesome, is celebrating after securing a place at the Aberdeen Asset Management Ladies Scottish Open to be played at Archerfield Links, East Lothian...


14. 2013 Open Plans

The team behind Scotland’s most spectacular golf clothing brand, Royal & Awesome, are returning to their home town of Gullane to celebrate the 2013 Open Championships at Muirfield – and are inviting fans to join them in the festivities throughout the competition (July 18-21)...


13. Wrong Trousers Promotion

Royal & Awesome, Scotland’s vibrant golf clothing brand, is giving golfers a cracking opportunity to purchase awesome golf clothing while allowing Wallace & Gromit’s Children’s Charity to trouser donations...


12. Team Awesome Success

The Royal & Awesome stable has been hot out of the blocks this season with early victories for Katy McNicoll in Scotland and Laura Kueny, across the pond in America...


11. New 2014 Designs

Royal & Awesome, the eye-catching Scottish golf clothing brand, is calling for all golfers to get their creative juices flowing and help design a new range of golf trousers, shorts and skorts to be launched in Spring 2014...


10. Golf Days Sponsorship

Scotland’s dazzling golf clothing brand, Royal & Awesome, has been sprucing up golf events across the Midlands after announcing a new partnership with the Midlands Amateur Golf Tour to provide prizes and discounts for all competitors throughout 2013...


9. Tricky Rob Sponsorship

Scotland’s spectacular golf clothing brand, Royal & Awesome, have joined forces with golf day specialists The Aspiration Group, to support trick-shot specialist Rob Brown over the next twelve months – a partnership that is sure to amaze spectators at hundreds of golf events throughout the year...


7. Wrong Trousers

Scotland’s cracking golf clothing brand Royal & Awesome has been announced as the official trouser provider for the Wrong Trousers Day - The Wallace and Gromit Children’s Charity fundraiser fronted by the world-famous animated characters - with events taking place between 17-21 June, 2013...


6. One year anniversary

Scotland’s newest and most spectacular golf clothing brand, Royal & Awesome, celebrates its first anniversary this month and will mark the occasion with a raft of giveaways and competitions on its popular Facebook page, during this year’s US Masters (April 11-14)...


5. Katy McNicol Sponsorship

Top Scottish golf professional Katy McNicol is celebrating after securing a sponsorship deal with Scotland’s most spectacular golf clothing brand, Royal & Awesome, ahead of a busy Ladies European Tour (LET) and Access Tour schedule in 2013....


4. Awesome solution to putter debate

As the world of golf seems set to be torn asunder by the debate raging about anchored putters, an innovative solution has been proposed by a clothing company based in the sport’s ancestral home....


3. Kayla Mortellaro Sponsorship

Two elite professional female golfers competing across the Ladies PGA Tour, Symetra Tour and major world golf events will dazzle spectators in 2013 after securing sponsorship deals with Scotland’s most spectacular golf clothing brand, Royal & Awesome...


2. Stirling University Success

The University of Stirling’s golf team are celebrating after a dazzling performance at the 3rd annual European Universities Golf Championships in Saint-Saens, Rouen, France...


1. Off to the PGA Show

Scotland’s newest and most spectacular golf clothing brand, Royal & Awesome, will be attending this week’s 60th PGA Merchandise Show, which takes place in Orlando (January 23-26)...


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